🌿🧭🌳 OD93: Knowledge Map of the Ecosystem Innovation Playbook by Sangeet Paul Choudary & co.
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Platformation Labs (Sangeet Paul Choudary & team) and Finacle have created a wonderful overview of four dominant business model families in ecosystems: Aggregators, Integrators, Infrastructure and Capability Providers.
Get their playbook here, or browse the knowledge map that we’ve created, spatially arranging all the information and sharing highlights.
When developing businesses, organizations, capabilities, products, it’s useful to understand the bigger play, how various businesses interact with customers, partners, competition, regulators etc. in specific business ecosystems.
The 4 ‘dominant’ business model families highlighted are: Aggregators, Integrators, Infrastructure Providers and Capability Providers;
Aggregators aggregate consumer demand, attention, and data at scale to take on dominant positions in the consumption ecosystem.
They have 3 main functions: providing consumer services, managing consumer data insights and matchmaking between producers and consumers.
Integrators organize a fragmented ecosystem by integrating across a diverse range of production partners (providing supply) and distribution partners (serving demand).
They have 3 main functions: production side services integration; data exchange between production and consumption ecosystems and ecosystem analytics.
Infrastructure providers offer critical infrastructure and standards to enable, coordinate, and organize production.
They have 3 main functions: ecosystem vision setting; knowledge services to the ecosystem and organize 3rd party service providers.
Capability providers offer one or more narrow capabilities, each focused on addressing a specific use case at a specific part of the value chain.
They have 3 main functions: provisioning of capability; architecting for ease of embedding; managing capability usage data and insights.
In the playbook, you will find:
Details linked to each business model family, like characteristics, growth loops, launch strategies, monetization models and implications for the financial services ecosystem (which is the main ecosystem featured in terms of examples and implications);
Lots of case studies (30+), covering the description of the businesses and specific business elements, along with information about their launch and scaling, partner ecosystem and monetization;
And a quick overview of strategy development and of the ecosystem strategy spectrum. Enjoy!
Using the tools in the Mega Pack
Showcasing practical use cases
One of the 53 tools in the For Better Orgs: Mega Pack is the Trends Map, with almost 800 trends mapped across 10 areas (Tech, Business & Brands, Work, Retail, Finance, Health, Entertainment & Fun, Society, Planet and Other Sectors),
based on a synthesis of 50+ public reports about trends from sources like Accenture, BBC, Deloitte, Dentsu, eMarketer, Fast Company, Fjord, Forrester, Frog Design, Future Today Institute, Gartner, Glassdoor, GSMA, GWI, Kantar, KPMG, McKinsey, Ogilvy, Oliver Wyman, Pandora, PWC, TrendHunter, TrendWatching, We Are Social, World Economic Forum, WPP, Wunderman Thompson and Yelp.
Here are 2 ways we’ve used the Trends Map in the past couple of weeks:
Executive Leadership Program
We’re working with a dozen executives in a global Tech company to clarify their personal strategies by using the Sense & Change model through a series of learning sessions, so that they can apply this level of understanding and tools at more complex levels: their team, their department or business unit.
During the recent workshop about developing a Personal Insights Radar, we’ve used the Trends Map as a starting point and support for a trend selection group exercise (“What 10-15 trends seem relevant to you now?”), which was an input for crafting the Personal Trends Radar (with a few trends that are medium to high relevance, from highly actionable to keep informed), which was one of the inputs for the Personal Insights Radar.
The Trends Map has been a useful reference and seed for the group as a whole, and for the individual participants as well.
Product Management Program
We’re also working these days with 4 product development teams (engineers, designers, product managers, sales etc.) to level up their mindsets, collaboration, their products’ strategy, metrics, discovery and delivery through a 8-week intensive program.
We’ve used the Trends Map this week, as part of the Product Strategy workshop on Tuesday with the 4 teams.
Similarly, it has been a useful starting point, inspiration and input for the teams to select 10-15 trends relevant for their customers and for their products. Then continuing with creating a Trend Radar for their product (with a few trends that are medium to high relevance, from highly actionable to keep informed), followed by introducing Key Success & Survival Factors, various strategic elements as decision making enablers for the Product team and then the rest of the Product Strategy workshop.
The Trends Map has been a key support tool for our Strategy practice and we’ve been using it extensively. Get the Trends Map (usually priced at 100$), along with 52 other tools in the For Better Orgs: Mega Pack and save $700+ now. Prices go up on January 1st 2023.
We want to offer you an accessible way of discovering and using the tools we’ve created and been using in the areas of Change, Collaboration, Hybrid Work, Information Flows, Leadership, Org Design, Strategy, Team and Trends.
There are more than 20 readers that already got the Mega Pack and the current rating stands at 5/5 stars.
Enjoy the winter ❄️
Raluca & Bülent
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